About Us

TRBE was founded by Santiago Graneros, an athlete and entrepreneur who grew up with a deep passion for performance, discipline, and personal growth. From long training sessions to endurance competitions and countless hours studying high-performance nutrition, Santiago realized that athletes today want more than just products — they want a brand that reflects their mentality.

That idea became TRBE.

Built around minimal design, clean aesthetics, and uncompromising quality, TRBE’s mission is simple:
elevate the performance and style of the modern athlete.
We create high-quality supplements and active apparel engineered to help you train harder, recover smarter, and show up every day as your best self.

For Santiago, TRBE is the result of years of dedication — not only in sports, but in life. Moving to new countries, adapting to new environments, and pushing through personal challenges shaped the identity of this brand. TRBE represents resilience, consistency, and the belief that your potential grows when you commit to the work behind it.

Every formula, every garment, and every detail is crafted with intention.
Minimal. Functional. Sharp.
Designed for those who wake up hungry to improve.

TRBE isn’t just a brand — it’s a standard.
A reminder to stay disciplined, stay focused, and keep fueling that fire inside you.